"I do not like to use the term ‘Free-to-play…I have come to realize that there is a degree..."

“I do not like to use the term ‘Free-to-play…I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called ‘Free-to-play’ should be referred to more accurately as ‘Free-to-start.’”

- Nintendo President Satoru Iwata, in an interview with TIME